Even if you don’t have young children, who cadge virtual glasses from you, there is no way you cannot notice that the gaming industry is innovating with incredible speed. Do you remember those times, when Half-Life was a real pinnacle of graphics and gameplay? The interactive environment, where you can remove and take objects to your hands was really impressive. Today, the capabilities of gaming technologies go so much further that we couldn’t predict anything like in our boldest childhood fantasies.
Just in a couple of years, hundreds of innovative gaming technologies have raised. Of course, the most prominent one is VR gaming, a technology that transfers you to the game environment (or transfers this environment to you). Also, the augmented reality games became a real buzz of recent time. Do you remember the hype around Pokemon Go, a game that allowed you to interact with cartoon characters, who appear right in front of you when you are somewhere in the park or in a supermarket?
Indeed, digital and real become indivisible and flow into one another freely, showing that there is no significant difference between them for our brain. Well, let’s put philosophy aside and talk about something more practical. Did you know that the authors of the most innovative technologies are gaming startups?
Following the example of these successful companies, almost every person can start a game studio today. The main question you have to answer here is whether you want to start a product or a service company. This will decide your future actions and the amount of money you will have to spend.
Of course, if you want to start a product company, you need to come up with a game concept and decide what exactly you want to make. Is it a small puzzle game for mobile phones or a full-fledged VR universe? Do you want something completely new and original or will you follow the current trends? The service company needs a strong and well-known brand name to gain customers. Basically, to make your own game app, you need a team of developers, designers, marketers, testers, and other skilled pros. This question can be easily solved by hiring a distanced team of outsources.
Now, let’s discuss the most prominent startups that changed the world of gaming to get you inspired.
The main focus of CastAR is an augmented reality technology. This startup project stands behind such innovation as AR glasses that create a combined game/reality space. Detailed 3D holograms of objects and characters will appear on the surface of sheet-like material and the glasses can transform your room into a game environment.
Of course, AR is not VR, which means that it doesn’t really transfer you into a full-fledged world of digital. Instead, the characters and objects from another world appear near you. The ambitions of CastAR are really great and they plan to develop their technologies further, bringing a completely new playing experience to gamers.
You might already have something in mind: a storyline, your own characters, or a setting where you want your game to take place. These are all important things that you need to write down – they will come in useful in the future. If you can’t think of anything specific, though, don’t worry: here are some tips to help you find your unique idea.
Today, modern technologies, whether in entertaining or marketing industry, strive to personalization. They look for advanced ways to provide you with particular content that you will like. SQream goes really far here since this is a game startup that works with big data analytics. They have created a database platform that allows companies to find more ways to become closer to their users, increasing their experience and engagement. Considering the fact that game companies have a bunch of different types of data to analyze, this technology can bring lots of benefits. Gameplay data, advertising, virtual/digital goodies, player interactions, and other information can be processed and evaluated fast.
The analysis of users’ behavior goes in real time. What is more, the platform minds personal historical data of every user, providing quick and timely data about the way he/she acts. Evaluating users’ preferences, a truly individualized playing experience can be reached. The best thing is that the platform does a great deal of work automatically and displays accurate and relevant data that can be used for improvements and new implementations.
Affectiva’s developers have created an emotion recognition software for advertisers and marketers to let them analyze their consumers’ reactions. This was a very successful project that brought Affectiva a pretty nice income. With time, this technology migrated to gaming industry and gave birth to emotion-aware games that have the potential to analyze faces and therefore making another huge step in the personalization of players’ experience. The technology uses a web camera to catch the reactions of players and provide developers with accurate information about how their product really works.
For instance, any startup company game can use this software to learn if their horror titles are really scary. What is more, the game will interact with players’ state of mind, reading his/her expressions and customizing the process. If a player feels stressed, then the game can increase the level of adrenaline by releasing a monster or shooting spikes from the walls. As such, every player can have a personalized experience adapted to his/her reactions and emotions.
Sphero is focused on connected toys technology. This one is especially beneficial when it comes to learning, so most apps created by Sphero are for kids. The apps are connected with robotics and provide a truly incredible innovative experience. The first project of that kind is a robot that moves when being controlled by a mobile device and this is Sphero’s product. Later, a great deal of such toys-to-life was created. However, Sphero focuses less on entertainment and more on learning, so their toys encourage children to grasp coding from the very young age.
Lucid Light stand behind an advertising software development kit that helps gaming companies monetize their products. The SDK assists developers to present their games on special platforms that suit perfectly for VR. This way, they can create free and accessible products and showcase them without losing a VR effect that can be lost on a desktop or tablet. Lucid Light believes that virtual reality games should be free and high-quality and does everything for that.
Today, gaming industry attracts a huge number of investors and numerous studios emerge across the globe. The competition is incredible, so the startup projects can only become successful when they have something cool and innovative to present. The competition pushes the startup game industry forward. Therefore, striving to stand out of the pack, startup projects gave birth to a number of amazing innovations. So such trends as augmented reality, emotion recognition, big data analytics, and connected toys are their main spheres of proficiency. This way, a fresh company that wants to enter the market, should have high technical skills as well as something similar to foresight abilities. The future is already here and the technologies develop with incredible speed. So keep up with them and good luck!